Marketing and outreach for a Class I medical device startup

A new device company needed to find the right clinicians to try the product and give early feedback, and to turn website visitors into free-sample requests.

• Free-sample funnel. Rebuilt the sample page and tested versions against each other.
• Email. Rebuilt the automated emails, with templates the team can edit.
• Clinician outreach. AI researched each clinician from public sources and drafted a personal first line; a person approved every email before it went out. The offer was a free trial kit.
• Grant. Wrote an SBIR Phase I proposal for product development. It wasn't funded, but the reviewers' comments shaped the next round of development.

I ran marketing and clinician outreach, built the sample page, email and outreach tools with Claude Code, and advised the founder on product development. The founder wrote the core outreach message, the team reviewed the copy, and Matt Rundle built the original site.

• Led with a free trial kit and a request for feedback, not a meeting.
• A person approves every outreach email; the AI only drafts.

Free-sample signups went from almost none to 100+ in the first few months, and the first small batch of clinician emails brought back a trial-kit request.